This course will provide you with an introduction to the concept of Starting with Why.

Your ‘Why” is what makes you and your products unique. It is what sets you apart from others and compels someone to work with you versus working with someone else.

This course includes the formula and details for creating your own Why statement.

This information will be provided in this video lesson, and a workbook.

You’ll leave this course with:


  • A Finding Your Why Template
  • Examples of Why statements